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Title details for The Giants of Sales by Tom Sant - Available

The Giants of Sales

by Tom Sant
ebook
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This invaluable guide introduces you to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century.

Sales theories come and go, but nothing beats learning from the original masters. The Giants of Sales reveals how:

  • In his quest to sell a brand new product known as the cash register, John Henry Patterson came up with a repeatable sales process tailor-made for his own sales force
  • Dale Carnegie taught people how to win friends and influence customers with powerful methods that still work
  • Joe Girard, listed by Guinness as the world's greatest salesman, didn't just sell cars, he sold relationships...and developed a successful referral business
  • Elmer Wheeler discovered fundamental truths about persuasion by testing thousands of sales pitches on millions of people, and achieved great success in the middle of the Great Depression

    • Part history and part how-to, The Giants of Sales gives you practical, real-world techniques based on the time-tested wisdom of true sales masters.

    Expand title description text
    Publisher: AMACOM Books

    Kindle Book

    • Release date: March 5, 2014

    OverDrive Read

    • ISBN: 9780814429662
    • Release date: March 5, 2014

    EPUB ebook

    • ISBN: 9780814429662
    • File size: 643 KB
    • Release date: March 5, 2014

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    This invaluable guide introduces you to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century.

    Sales theories come and go, but nothing beats learning from the original masters. The Giants of Sales reveals how:

  • In his quest to sell a brand new product known as the cash register, John Henry Patterson came up with a repeatable sales process tailor-made for his own sales force
  • Dale Carnegie taught people how to win friends and influence customers with powerful methods that still work
  • Joe Girard, listed by Guinness as the world's greatest salesman, didn't just sell cars, he sold relationships...and developed a successful referral business
  • Elmer Wheeler discovered fundamental truths about persuasion by testing thousands of sales pitches on millions of people, and achieved great success in the middle of the Great Depression

    • Part history and part how-to, The Giants of Sales gives you practical, real-world techniques based on the time-tested wisdom of true sales masters.

    Expand title description text
    Business Nonfiction